Selling your home during this time of year is both a price war and a beauty contest. Now that the holidays are approaching, today’s buyers don’t have a lot of time to search for a home. Recent studies have shown that 98% of buyers search online before calling their real estate agent so your home should be picture perfect BEFORE it goes on the market.
Here are 5 ways to turn your stale real estate listing into a more marketable product.
1. Hire A Realtor…And here’s why
Be sure to interview a broker who is familiar with your market. He or she will compare your home with homes that have sold in the area, along with their features and time on the market. Buyer beware: Don’t rely on sites like Zillow.com or Tuilia.com to give you accurate values for your home. An appraiser will not use these websites to appraise your home and you could be undervaluing your property by listing your home based on these online values. Once you list online by owner, buyers will see that you have tried to sell in the past. Your listing could become stale before it even hits the MLS. A trusted, knowledgeable realtor in your area will provide you with with the best opportunity to sell your most important investment.
2. Fix Problems BEFORE You List
The worst mistake a seller can make is the ‘List and See Approach.’ This is when a seller lists their home without taking care of those home maintenance issues. A buyer will either be scared off right away or they will see an opportunity to offer you a lower offer. Or, better yet, they will make an offer on the home but continue to negotiate the asking price after the inspection. As a home stager, I recommend professionals to my clients who can fix these issues before the home is listed for sale so that it is ready for the market.
3. Perfect the Curb Appeal
Be sure the outside of the home is bright and well maintained. That front porch should be picture perfect. If you need some help, a stager can ensure that the porch presents well for those MLS pictures. If your neighbor’s lawn hasn’t been mowed in weeks, it may be worth the investment to hire a mowing company to mow their lawn to improve your showings.
4. Deep Clean
Deep clean your house extensively before your first showing. Be sure the kitchen and bathrooms are especially clean, as you do not want these areas to be a distraction to potential buyers. Also, be sure the main living areas of the home (living room, dining room, kitchen, master) are clutter-free so that all of the potential living space can be seen.
5. Hire a Home Stager
Home stagers help buyers maximize the potential of every space in their home. We ensure that those MLS pictures are perfect so that the buyer will call their agent for a showing. Staging is not an expensive service and it can be tailored around your budget. Keep in mind that home staging will ALWAYS be less expensive than the first price reduction!
Are You Having Trouble Selling Your Home?
Call First Impression Home Staging to inquire about an in-home consultation: (248) 761-3380